Human Resources News & Insights

How video content management systems are transforming HR

Because the job of the HR professional is constantly expanding because of the complexities associated with organizing and prioritizing so many detailed procedures, more employers are turning to video content management systems for help. If you’re unfamiliar with the ins and outs of this system, guest author Sean Gordon, the CEO of HIRENAMI, an HR software provider, offers a detailed breakdown on why the right video content management system may be just what your company needs.


For a company looking to grow and develop, an unlimited amount of operations are taking place on any given workday. The problem we face working in human resources is a need to organize and prioritize procedures for employee acquisition and development, all within the realm of the everyday business proceedings of the company.

We need a simple yet intuitive system to manage everything from one location, expediting our efforts and relieving headaches from miscommunications and missed opportunities. We need a system that can manage content, alert employees and candidates about upcoming events, and we need it to support the modern proliferation of video.

To mitigate this issue, a number of companies have pivoted towards adopting an all-in-one video content management system. These platforms consolidate training, coaching, interview and marketing content all into one location that can be easily accessed the moment a team member needs it. It saves time, resources and creates a basis to fundamentally shift employee development.

Let’s look at a few reasons why video content management platforms are worth considering.

Save Time On Costly Hiring Processes

Video interviewing software has brought much-needed innovation to large scale hiring practices. This software reshapes the traditional interview process by using mobile or webcam-based video capabilities. Team members are given access to the software and can be made party to different candidate’s interviews. They can submit video questions, giving the candidate a notification and opportunity to submit a response. Team members can then review video responses at their own pace and share notes on a candidate.

This process using video interaction expedites the hiring process and saves a great deal of time. We all know the headache of trying to schedule a candidate’s interview around five different team member’s busy schedules. Instead of pushing interviews out to find the time, they can be conducted seamlessly online. Video clips give a stronger insight into the candidate, portraying body language and tone to more closely mimic an in-person interview. The company also benefits from being able to expand their scope of potential candidates by affordably interviewing prospects from anywhere in the world.

The average employer handles twenty-two candidates for every person hired, and hundreds of applications on top of that. The need to organize and expedite this process and make it more cost effective is critical and can reflect positively on the HR department.

A More Concise Way To Train

Video content is a transformative way to train new employees. When working with new hires, they’re often inundated with new information coming from every direction. Without a doubt things will get lost in the shuffle, especially if it’s delivered in large packets and forms.

Video content via a management system is different. First, video has been shown by multiple studies to significantly improve learning retention rates over text. The content is more enjoyable to digest and can be learned passively. The other benefit of video-based training material is that it can be hosted on a management system that allows 24/7 access. Employees that have a question about a topic can simply enter the management system with their username, search by term or concept, and return a list of instances where the term is covered in a video. Even better, the system can bring them to the exact timestamp within the video that the concept is discussed. This ability to go back over concepts increases efficiency and allows employees to operate with great autonomy, freeing up time for everyone.

Optimizing Existing Employee Efficiency

Providing consistent job coaching to your top employees is just as crucial as training new ones. Video integration software does a great job of creating unique opportunities for employees to grow.

Supervisors can note areas of improvement and assign videos and coaching projects within the platform. Face-to-face video communication lets employees receive feedback even when their supervisor or teammates are away from the office. Supervisors can use “drip” video features, releasing a small amount of content at a set pace to employees over time to maximize retention. Employees can access these libraries on their mobile devices and away from the office, so they have the benefit of constantly learning and growing in their career.

Human resources acts as the glue that keeps the company together. This isn’t always an easy task. For a HR department struggling to keep up with training, coaching and hiring endeavors, a video content management system may be the solution to tie everything together.

Sean Gordon is the chief executive officer of HIRENAMI, an HR software provider
Sean’s experience recruiting, hiring, training and building teams inspired him to found HIRENAMI to take these challenges from painful, inefficient, and time-consuming to quick and effective.

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