If you’re trying to figure out how to make your company look attractive to job-hunters, take a look at what this company did, and then steal this idea (but don’t say we told you to).
Site name: EY Insight.
Who runs it: Ernst & Young
What it provides: You get a sharp model for Web page that attracts good people and makes your company look good.
To begin with, though, let’s realize that Ernst & Young is the giant accounting and management firm that has about a bazillion dollars to spend on stuff like this. And that’s the beauty of the Web site. You could do it. Heck, I could do it. Sure, the site has a few platinum bells and whistles, like fancy video, but the basics are just that – basic.
The intro page has just three main links: “EY 360,” “Picture Yourself” and “Interview Insider.”
EY 360 links to profiles of about a dozen “typical” EY employees, with pictures, biographies and personal touches. (Ex.: “I’m a serious reality-TV junkie.”) You also get a look at what the normal working and off-work day is like for each person.
Picture Yourself has a nice feature where you choose your college major or interest, and then you’re shown what types of jobs you’re likely to fill at EY. It’s a great answer to the question “I wonder if they need someone like me?”
Interview Insider is essentially a primer for nailing the interview with EY. The feature focuses on the “ The 3 P’s” of an interview — Preparation, Performance and Punctuation. They tell the site visitors what’s expected of them before, during and after the interview. Some of it’s kind of “duh” stuff, like “Shut off your cell phone during the interview.” Then, again, if you’ve ever interviewed people, you know maybe that’s not so basic.
The staff at HR Morning really liked the EY site. I think half of them applied for jobs there.