Human Resources News & Insights

Social networks: Not just for the kids anymore

Think your younger workers are the ones whiling away the hours on Facebook and LinkedIn? Think again.

According to a recent Pew Research survey, social networking use among Internet users ages 50 and older nearly doubled from 22% in April 2009 to 42% in May 2010.

Here’s a breakdown:

  • Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%–from 25% to 47%.
  • During the same period, use among those ages 65 and older grew 100%–from 13% to 26%.

By comparison, social networking use among users ages 18-29 grew just 13%—from 76% to 89%.

And how often are older folks visiting social network sites?

  • One in five (20%) online adults ages 50-64 say they use social networking sites on a typical day, up from 10% one year ago.
  • Among adults ages 65 and older, 13% log on to social networking sites on a typical day, compared with just 4% who did so in 2009.

Takeaway for employers: If you’re starting to incorporate social networks into your communication and recruiting strategy, don’t skew the message too far toward young people.

There’s old folks in the audience, too.

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  • Cindy

    I would like to start using social networking to recruit but I’m not real savvy on these sites. Anyone have any tips on where to start?

    Traditional means of recruiting aren’t working well lately.