Whenever you post a job ad, you want to make sure you reach as many candidates as possible — not just the ones who go to that particular Web site. Here’s how you can get those ads to appear high on candidates’ search engine results:
- Use as many keywords as possible. There’s a tool from Google that lets you plug in a word and get a list of related terms that users search for. Also, read ads for similar positions to get ideas of what keywords to include.
- Include variations in the job title. For example, candidates may search for “registered nurse jobs” or “RN jobs” — so the title you use should be “Registered nurse (RN).”
- Be specific. If you want someone with specific experience, use specific keywords — for example, “pharmaceutical sales representative.”
- Don’t try to use a fancy hook for the job title. The title of the job is prioritized by search engines, so it should be something a candidate would actually search for. “Copywriter” will get better results than something like “Looking for great writers!”
- Include the job type if it’s not a full-time, long-term position (for example, “part-time,” “temporary” or “contract”).
