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Boost flu shot participation: Incentives that work

Christian Schappel
by Christian Schappel
November 5, 2009
1 minute read
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How do you convince the needlephobes and “I’m too busy” types to come out and get a flu shot?
One option: Consider a flu prevention rewards program.
Incentives can take the form of:

  • Contests. One company doubled participation by putting everyone who signed up for a flu shot into a drawing for an iPod.
  • Merchandise. A school district in Minnesota got more teachers to get vaccinated by giving away winter hats with sports teams’ logos on them.
  • Healthy rewards. Many companies tie flu shots into promoting overall wellness by giving away pedometers, yoga kits, workout videos or electronic scales.
  • Gift cards. There’s always the popular standby of providing small gift cards (worth $20 or so) for department stores, restaurants or movie theaters.

Benchmark participation
Not sure if offering incentives will make enough of a difference to justify the added cost? Try this:
Benchmark your past sign-up rate for flu shots against a new drive using an incentive. Compare both the change in participation and the number of sick days taken during flu season by all employees.

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