With more than 35% of your workforce made up of folks born between 1981 and 1996, it’s imperative that you understand how millennials absorb information.
Here are a few tips to help get your benefits message across.
Tech’s a must-have
Still sending folders of benefits information and the forms you need to have on file? Well, it’s time to up your communications game.
That means more than just posting PDFs online or asking IT to “build us an HR portal.” Make sure the tools you choose work and work well.
You may end up moving everything onto an HR platform, but in the meantime, take some small steps. A good place to start is creating an electronic benefits guide employees can access and interact with on their phones.
Short and sweet, and fun
They may not stand up and walk out, but millennials are likely checked out during an hour-long PowerPoint full of insurance-ese.
Instead, spread messages out over days or even weeks. Keep them fast-paced and entertaining – use humor where you can, make short videos, try something new. Check with your millennial workers to see what works – and what doesn’t.
Millennials are wary of anything that seems inauthentic. That means you need to show how your plan addresses their specific challenges with family, work-life balance, health care and more.
And get them involved in spreading the word by sharing their benefits success stories. This group trusts information that’s been confirmed by their peers.