Dreading your next open enrollment presentation? You’re not alone.
But even if the info you present doesn’t change much from one period to the next, there are proven ways to make the sessions more effective.
Here are three ways to give your next presentation an edge.
1. Make quick points — then repeat
Many audiences tend to have short, selective attention spans. So avoid making anything complex.
Work on summing up each key point in 10 words or less, and state the point both at the beginning and end of each section of your talk.
2. Be enthusiastic and direct
A big key in any effective open enrollment presentation is sounding enthusiastic about the benefit program — and being direct.
Specifically, try to avoid:
- phrases that convey impatience, such as “like I said before”
- buzzwords like “value-added” and “presenteeism,” and
- words that weaken your point, such as “maybe” and “possibly.”
3. Add a personal touch
Incorporating a personal anecdote in the presentation helps you create a stronger emotional connection with the audience.
Example: Tell a personal story about how you took advantage of one of the benefits you’re promoting.