Social media use is increasing among HR pros — but not everyone is using it the same way.
Yes, social media use is, without a doubt, becoming more popular, according to the latest research from BLR’s HR Daily Advisor and SuccessFactors.
When asked about the future of social media at their companies, the 300 HR practitioners surveyed said:
- Our use will diminish (0.3%)
- Our use will stay the same (35.1%)
- Our use will increase (60.3%), and
- Other (4.3%).
But how does HR use social media? The survey found HR pros used Facebook, Twitter, LinkedIn and more for:
- recruiting (69%)
- employee communications (41%)
- training (34%)
- onboarding (26%), and
- teambuilding (25%).
And that’s not all — HR is apparently finding tons of uses for social media, including:
- Recognition, including highlighting best performers and giving praise or recognition of achievement.
- Branding, including sharing info with the general public, communicating to a broad audience and inviting people to like their company’s Facebook page.
- Researching market situations, viewing trends and getting new ideas.
- Background checks to see what other info is “out there” about candidates that isn’t included on their resumes
- Communication, including sharing ideas within HR and within the company, showcasing company activities like helping the United Way, and informing employees of training and promotional events.
- Benefits communication on compensation and wellness
- Arranging and showcasing events such as fundraising efforts or posting pictures of activities staff have engaged in, and
- Emergency notifications, including setting up a Twitter account so the company can send messages to staff in the event of an emergency.
Check out the full infographic below, and get the full results of the study from SuccessFactors: