We’ve heard a lot of talk about how HR can use social networking Web sites to recruit employees. But a new survey says another method’s a lot more effective:
Regular, old-fashioned networking.
A recent survey by AfterCollege.com asked recent graduates to pick the job-searching methods they found to be most effective. The top two options were searching job boards and applying directly through a company’s Web site, followed by various types of networking, such as:
- talking to someone who works at an employer of interest
- attending a job fair, and
- talking to friends or family members.
Other preferred methods include asking professors for help, looking at ads in a newspaper and attending information sessions at a school.
Last on the list: using social networking sites like Facebook or LinkedIn, with only 11% of users finding them to be effective job searching tools.
What does it mean? While companies have been able to find employees through social networking sites, like any recruiting tools, they need to be used in conjunction with other strategies. Focusing too much on one avenue, especially a brand new one, limits the audience you can reach.
