Human Resources News & Insights

Finding the right motivators for the right generation (INFOGRAPHIC)

Having four different generations of employees in the workforce can be quite a challenge — especially when it comes to motivation.

According to Michael C. Fina, a global incentives and rewards company, there are 154,316,000 employees in the workforce today. Those employees consist of Traditionalists (1922-1945), Baby Boomers (1946-1964), Generation X workers (1965-1978) and Generation Y workers (1979-1997).

Here’s a breakdown of these generations by percentage:

  • Traditionalists make up 5% of the workforce
  • Baby Boomers 38%
  • Generation X 32%, and
  • Generation Y 25%.

While Boomers are the most prevalent generation in the workforce at the moment, by 2015 Gen Y workers will outnumber both Gen X and Boomers.

Because each generation has its own unique background, a one-size-fits-all-motivation strategy won’t cut it for companies that have a number of different generations working together.

What motivators work best for each generation? This infographic by Michael C. Fina does a nice job answering that question:

Via: Michael C. Fina

This post also appeared on our sister website,

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