For a long time, healthcare advocacy has existed to simplify a complex system and guide people on individual care journeys. From helping members understand their benefits to finding specialists, advocacy and navigation have been a vital service in a broken healthcare system. In short, traditional advocacy approaches have worked to a certain extent. To make improvements that deliver even better outcomes and lower costs, though, you must first understand the limitations.

You’ll learn:

• Why employees have trouble booking appointments and getting in to see physicians
• The impact of not having whole-person care that guides people every step of the way
• What happens when providers lack access to all of an employee’s pertinent health data
• How you can address these limitations and improve the advocacy your employees receive

Speaker Info

Speaker #1:

Greg Smith, Vice President, Accolade

Greg Smith is the Vice President at Accolade, bringing over two decades of senior healthcare executive experience to the table. With a robust background in leadership and management, Greg has consistently driven success by spearheading data-driven marketing initiatives, overseeing product marketing strategies, managing sales teams, cultivating business development opportunities, and optimizing operational efficiency.

A visionary strategist, Greg is renowned for his ability to see the big picture and devise comprehensive go-to-market strategies. His expertise lies in launching new products and services with precision, enabling organizations to achieve sustainable revenue growth. Greg’s passion for innovation and collaboration makes him a trusted leader and valued team player within the healthcare industry.

Prior to his role at Accolade, Greg has held pivotal positions where he has made significant contributions to healthcare companies. His commitment to fostering innovation and driving positive change is evident in his track record of success. Greg’s leadership extends beyond the boardroom; he is dedicated to contributing to the advancement of innovative healthcare solutions.

Speaker #2:

Katie Connelly, Advocacy Solutions Lead, Accolade

Katie is a healthcare advocacy and navigation veteran, having served her 13 year tenure at Accolade in roles across service operations, product and now as the Accolade’s Advocacy Solutions Lead. She’s an expert in the company’s proprietary engagement and influence model and has launched several of Accolade’s flagship user applications, including the brand new buyer portal, featuring the True Health Dashboard.

Moderator:

Katie Blakemore, Senior Manager, Events, Accolade

As the Senior Manager of events and webinars at Accolade, Katie spends her days creating engaging in-person and virtual experiences for HR and benefits professionals. She joined Accolade in 2021 after spending 3 years creating events in learning and development and, before that, doing marketing in the fashion industry. As a lifelong learner, Katie enjoys being able to learn from some of the industry’s top professionals alongside the audience. After moderating over 100 webinars, she strives to develop content that evokes emotion, connection, and audience engagement.

Katie graduated with a degree in Journalism with an emphasis in Strategic Communication from the University of Missouri-Columbia.

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