Another contest to get a job

Is this a trend? Another company has asked potential employees to enter a contest to get a dream job.
First it was the caretaker job for a tropical Australian island.
Now, AirAsia is asking for entries from people who want to be a pilot — no experience required.
The Malaysian airline’s Web site makes it seem easy: “So YOU wanna be a pilot? Simple. What do you have to do? Blog. What? That’s it? Yes, you’re reading it right. Blog.”
The airline will select 10 finalists who will take part in the first round of new pilot intake.
The contest starts April 1. Hm. Has anyone noticed that’s April Fools’ Day?