Firm takes union fight into cyberspace

Fair’s fair: Taking a page out of the union’s playbook, a Chicago hotel used a YouTube video to make its case in an ongoing labor-management dispute.
According to a story in the Chicago Tribune, Hyatt explained its latest contract offer to employees in the video, which was also played continuously in the employee cafeterias of the company’s Chicago-area properties.
Company spokespeople said the move came in response to the union’s recent posting of anti-Hyatt videos on the Internet.
The Tribune article says the company’s video includes an appearance by an actor who says, “Instead of fighting for you, we believe (the union) is using you as bargaining chips in a national agenda that has nothing to do with you or us or Chicago. Enough is enough.”
The proposed contract covers about 8,000 workers in the Chicago area.