Give yourself a pat on the back. It appears you worked hard to ramp up communication with employees during this past open enrollment season.
In an effort to better educate employees about their benefits, more employers embraced the technological resources at their disposal without sacrificing face-to-face meetings with workers.
But despite all that, Benefits pros aren’t looking to rest on their laurels in 2011. Nearly, two-thirds of employers plan to boost their communication efforts even more this year.
That data comes straight out of Towers Watson’s Annual Benefit Enrollment 2011 survey of 209 employers. It shows employers are taking advantage of the technological tools available to them and phasing out paper-based procedures in an effort to make the open enrollment process as efficient as possible.
Some findings:
- 84% of companies utilized e-mail campaigns last year (up from 76% in 2009)
- 60% conducted face-to-face meetings with workers (up from 53%)
- 40% provided print materials to employees (down from 44%)
- 38% conducted a health fair (down from 43%)
- 33% used multimedia tools like podcasts, web videos and online chat to communicate with workers (up from 27%), and
- 4% used web 2.0 tools like blogs, wikis and texts to communicate (up from 2%).
