Looking to spruce up your Web site’s section for job seekers? Here’s a good example to follow.
The site is the “Careers” section of the Bank of America’s corporate site. Why do we like it?
There’s a lot of information there that most job seekers would like to see. There’s a piece called “Campus Recruiting” that’s directed to college students. The FAQ section that answers questions like, “How should I prepare for my interview?” and “Should I send a thank you note?” The company also provides a healthy dose of links to help people learn more about the banking industry.
The general recruiting page gets more in depth about the company’s culture, benefits, etc. There’s also a page devoted to “Resume and Interview Tips.” A lot of it’s pretty basic info, but from a candidate’s perspective, it’s still nice to see.
Clear the air
Another highlight of the site is a page called “Our staffing process,” which lays out everything candidates should expect when they apply.
That page, and the other sections, are designed to be inviting and make candidates feel comfortable about the hiring process. We’re guessing that goes a long way toward getting people to apply.
