Love ’em or hate ’em, social network sites are playing an increasingly large role in today’s business operations.
According to a new CareerBuilder survey, 35% of employers use sites like Facebook, MySpace and LinkedIn to promote their company.
One-quarter (25 percent) of those employers said they’re using social media to connect with clients and find new business.
About one in five (21%) use the sites to recruit and research potential employees, and 13% said they saw social networks as a tool to “strengthen their employment brands.”
The survey was conducted among more than 2,500 employers between May 18 and June 3, 2010.
Size doesn’t matter
It’s not just the big players who see the business value of using social networks. Here’s a breakdown of participation rates by company size:
- 500 or fewer employees — 29%
- 501 to 1,000 employees — 38%
- over 1,000 employees — 44%.