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Social networks: Not just for the kids anymore

Tim Gould
by Tim Gould
October 12, 2010
1 minute read
  • SHARE ON

Think your younger workers are the ones whiling away the hours on Facebook and LinkedIn? Think again.
According to a recent Pew Research survey, social networking use among Internet users ages 50 and older nearly doubled from 22% in April 2009 to 42% in May 2010.
Here’s a breakdown:

  • Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%–from 25% to 47%.
  • During the same period, use among those ages 65 and older grew 100%–from 13% to 26%.

By comparison, social networking use among users ages 18-29 grew just 13%—from 76% to 89%.
And how often are older folks visiting social network sites?

  • One in five (20%) online adults ages 50-64 say they use social networking sites on a typical day, up from 10% one year ago.
  • Among adults ages 65 and older, 13% log on to social networking sites on a typical day, compared with just 4% who did so in 2009.

Takeaway for employers: If you’re starting to incorporate social networks into your communication and recruiting strategy, don’t skew the message too far toward young people.
There’s old folks in the audience, too.

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