In the latest change to X – formerly known as Twitter – the platform has unveiled “X Hiring,” a job-searching feature to rival LinkedIn.
X Hiring was launched and made available to verified users in August. However, X has now expanded the job search function for all users, although job posting is still exclusive to verified companies.
Here’s what you need to know.
How X Hiring works
According to X, its new X Hiring feature allows “verified organizations [to] feature critical roles on their profile and organically reach millions of relevant candidates.”
Job seekers can search for jobs by keywords or location and find job postings from verified companies. Users can also search for remote roles instead of a specific location.
Many brands have already begun posting job opportunities. For example, a quick search of “HR manager” yields results from brands like Tesla and Wayfair. Users can click on the company and be taken directly to their X profile.
Although still new, the feature is noticeably lacking in the depth of the search function. Other popular job-posting platforms, such as Indeed and ZipRecruiter, offer a range of options to filter job searches, such as salary ranges, job level and industry.
However, X Hiring’s main competitor seems to be LinkedIn, signaling its intent to be a mix of social media and job posting. In August, Musk called LinkedIn “cringe,” saying, “We will make sure that the X competitor to LinkedIn is cool.”
On November 16, the same day the feature was launched to all users, X said that the feature would be “coming soon” to iOS and Android.
What it means for HR
Without a doubt – whether you intend to use it or not – a new hiring platform will shake up the recruiting game for 2024.
So, what does that mean for you?
Along with other evolving areas, like AI, this move is one of many that shows the world of recruiting is changing. Hiring pros are forced to reach further to get qualified talent. On the other hand, talent is continuing to blend social media with career development, and that trend is expected to continue as Gen Z and younger generations enter the workforce.
Here’s what you can do to stay ahead of the curve and prepare:
- Focus on branding: The push for recruiting on social media platforms has many candidates ensuring their public online presence, but organizations need to do the same. Branding on sites like LinkedIn – and now X – should send the right message and values and culture to potential hires.
- Adapt job posting: A quick browse of the open jobs on X Hiring shows that companies are giving varying levels of effort in their job posts. While some have an organized, well-formatted layout, others simply have a link to the job posting on another site. As the recruiting landscape expands to social media platforms, it’s important to adapt messaging and job posts to the native site – and which candidates may be searching there.
- Prioritize resilience: X Hiring is new, and it’s yet to be seen if it will truly compare to sites like LinkedIn. Regardless, the new X feature shows that the world of recruiting is changing fast. Prioritizing resilience, within your organization and your recruiting department, will ensure that you’re ready for whatever comes next.
Bottom line: Should you run to post open positions on X Hiring – or whatever job platform pops up next?
In a talent shortage, it can be tempting to throw job postings on any and every site. But if you want to stay efficient, it’s important to consider who you’re trying to attract and focus on more specific niches or job boards. Otherwise, you may just end up with a pool of under-qualified applicants, which can take up time and energy.