1 reason a candidate might not accept your offer

There are several reasons candidates turn down job offers. Here’s one that’s becoming more common:
Long commutes.
Employees were asked if they’d turn down a job because the new commute would be significantly longer in a recent poll by Management Recruiters International.
The result: 75% said yes.
Give them incentives
Long drives are becoming more of a factor to candidates, as commutes become more costly and the housing slump makes relocating increasingly difficult.
What’s the solution? During interviews and when you make offers, emphasize any benefits you offer to help workers deal with fuel costs — for example, telecommuting options, public transit discounts, flex-time, etc.