It’s no secret that hiring is tough right now. It’s a balancing act between offering competitive benefits and compensation while trying to safeguard your business against economic uncertainty.
Despite the recruiting challenges right now, the hiring landscape continues to evolve. As social media continues to become more integrated with recruiting and hiring, companies are beginning to utilize social media influencers to attract top talent from platforms like Instagram and TikTok.
The rise of social media recruitment
It’s no secret that social media can be used as a tool for recruiting. Although LinkedIn is the social media platform that may come to mind when you think about recruiting, other platforms are starting to recruit.
Sites such as Twitter, Instagram and even TikTok are beginning to become hotspots for unique recruiting. While smaller businesses may post job ads on Instagram stories or post a Tweet about it, some are taking a step further by utilizing influencers to recruit for their open positions.
Job ads on the ‘For You’ page
Influencer marketing has been around for over a decade, but the rise of social media influencers on newer platforms like TikTok is a rising trend.
The influence of social media is so powerful that some users, such as Charli D’Amelio, have shifted into the world of pop culture, so it only makes sense that these influencers can help grow a brand and market a certain position.
Influencers can help your brand by advertising what it’s like to work at the company and showing company culture or simply advertising a job position in a personable way.
Utilizing influencers in your recruiting strategy
Social media recruiting is so effective because it targets a specific audience of young millennials and Gen Z talent, a group that will make up a large portion of the workforce in the coming years.
Here are a few ways to begin using influencers in your recruiting strategy to stand out from the competition and attract top talent.
Find an influencer within your niche. The best way to use influencers in recruiting is to help them showcase the best parts of your company. So, your best bet when looking for an influencer to work with is to find one that truly understands your industry and niche.
Focus on fit, not followers. There isn’t just one category of influencers anymore. From micro-influencers to mega-influencers, the type of influencer you need depends on factors such as your budget. However, finding an influencer that aligns with your needs and is the right fit for your company is more important than the number of followers they have.
Be willing to give up creative control. One of the best parts of utilizing influencers to help your recruiting strategy is getting a unique and fresh take on recruiting, so collaborating with an influencer instead of directing them on what to do can help the creativity flow and create a stand-out job ad.