Episode 34
Aligning Brand and Company Culture
Susan LaMonica on brand and culture: “The most successful companies, over a sustained period of time, have alignment of all of their different elements. When you think about brand and culture and facing off to your various stakeholder groups, it’s really important that those two be aligned. And so when we think about delivering value to our customers, we have a brand commitment, and our colleagues have to deliver against that brand commitment.”
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Guest Spotlight
Susan LaMonica
Chief Human Resources Officer, Citizens Financial Group
As Chief Human Resources Officer and a member of the Executive Committee at Citizens, Susan LaMonica oversees a team that’s responsible for organizational development and culture, talent acquisition, leadership and talent development, learning, DEI, compensation and benefits, and human resources service delivery. Susan plays a key role in the company’s transformation, driving the adoption of an agile operating model and leading the development of programs and initiatives that focus on the acquisition of emerging skills and the reskilling and upskilling of the workforce to be ready for the future.
“One of the most important roles we play as HR professionals is cultivating that relationship with the CEO, because the CEO needs to be in tight alignment with the CHRO. …What are we trying to do? What business strategies are we employing? What are the opportunities and risks? What are the expected outcomes? You need an ecosystem of transparency and accountability.”
Susan LaMonica, Chief Human Resources Officer, Citizens Financial Group
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