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Survey: The surprising benefit millennials want most

Lynn Cavanaugh
by Lynn Cavanaugh
May 7, 2020
1 minute read
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Would you say flexible hours or student loan repayment is millennials’ top benefit choice? That’s what HR pros said in a new survey, but millennials chose health insurance.

That’s according to those surveyed by Better Buys, a web-based resource on business technology.

Should you make changes?

Even though they chose health insurance, debt-ridden millennials are worried about costs. So that means employers might consider making certain adjustments to their health plans, says Better Buys, such as:

  • Comprehensive coverage. Keep out-of-pocket expenses to a minimum, and that means including dental and vision in the plan.
  • High-deductible plans. Since they have a lower premium, that’d be preferable to money-minded millennials.
  • Fast care. Millennials aren’t used to waiting for anything, so employers might make it easier to “doctor shop” for services, get online appointments and visit providers via telemedicine.
  • Healthcare-specific savings accounts. Millennials would also appreciate the flexibility of an HSA, FSA or HRA account to offset costs.
Lynn Cavanaugh
Lynn Cavanaugh
Lynn, a member of the HRMorning staff, is an award-winning editor who writes about HR, benefits and compensation topics. Previously, she was editor-in-chief of Woman’s Own and American Woman magazines.

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