Your employees are making decisions right now that will impact them all year. Are they making the right ones?

Open enrollment begins November 1st, and the data is clear: employees across generations are making predictable mistakes. Your most valuable benefits are being overlooked. Your HR team is answering the same questions repeatedly.

But, there’s still time to course-correct with targeted strategies that:

• Bridge the comprehension gap between digital natives and traditional employees
• Transform repetitive inquiries into confident decision-making
• Activate participation in your most underutilized programs
• Reclaim your team’s productivity during this high-stakes period

This free webinar delivers implementation-ready techniques you can deploy immediately, while enrollment decisions are actively being made & to improve outcomes for both employees and your HR team.

What You’ll Actually Take Away:

• Generation-Specific Messaging Frameworks: Evidence-based approaches that resonate with each age demographic in your workforce
• Enrollment Friction Analysis: Identify exactly where your communication breaks down and how to fix it mid-cycle
• Channel Optimization Guide: Precision-target your message delivery based on documented generational preferences
• Complexity Reduction Method: Transform benefits jargon into relatable scenarios that drive confident decisions
• Rapid Response Architecture: Design systems that anticipate questions before they overwhelm your team
• And so much more!

Why This Webinar Matters Today:

Every day that passes with suboptimal communication means more confused employees, more preventable mistakes, and more strain on your team. This session provides immediate implementation tactics, not future planning concepts.

Speaker Info 

Michelle Coussens, CEO & Business Strategist
Plan B Consulting Services LLC

Michelle Coussens is a frequently sought-after speaker and business strategist for numerous types of organizations on a wide range of topics related to the workplace, including but not limited to talent management, business strategy, and operational effectiveness.

With consistently high participant ratings, her webinars, seminars, and speaking engagements bring practical value to businesses of every size and type.

She is a resourceful, resilient, and relentless business professional with demonstrated success in building new programs, driving short-term efficiencies, and improving long-term effectiveness all through innovation, rigor, and courageous leadership.

She has direct experience with a variety of industries, as well as in consulting, education, and not-for-profit organizations.

REGISTER FOR THIS FREE WEBINAR NOW

Can’t attend the webinar live? Sign up anyway and we’ll send you the recording when the event is over.

You will also be subscribed to our email newsletter that delivers practical advice, resources, and products to help you navigate everyday HR challenges. You may also be contacted by this webinar sponsor.

You can unsubscribe from emails at any time.
Privacy Policy