Sixty-five percent of employees don’t fully understand the value of their company-provided health benefits, and fewer than half take advantage of the voluntary coverage offered to them.

When enrollment emails lead with process instead of people, employees tune out and make uninformed choices, or no choice at all.

This guide gives you a proven communications timeline, expert tips, and before-and-after examples to drive engagement at every stage of open enrollment.

With this guide:

• Sequence your outreach with a timeline that runs from four weeks out to post-enrollment
• Rewrite forgettable openers into messages that name the stakes and drive action
• Apply five practical tips from Maven’s Director of People Operations
• Answer common questions on email frequency, read rates, and late enrollees
• Align your offerings with what employees now expect from their benefits package

Unused benefits are wasted spend and a quiet retention risk. Communicate with clarity and build a workforce that knows, and values, what you offer.

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