• Skip to primary navigation
  • Skip to main content

HRMorning

  • FREE RESOURCES
  • PREMIUM CONTENT
  • HR DEEP DIVES
  • PODCASTS
    • VOICES OF HR
    • WOMEN’S LEADERSHIP TODAY
  • LOGIN
  • SIGN UP FREE
  • Employment Law
  • Benefits
  • Recruiting
  • HR Technology
  • Payroll
  • Management
  • Women’s Leadership
  • More
    • Talent Management
    • Performance Management
    • Leadership & Strategy
    • Compensation
    • Policy & Procedures
    • Wellness
    • Staff Departure
    • HR Career & Self-Care
    • Health Care
    • Retirement Plans
  • Talent Management

Cut Turnover, Keep Your Best People | 2-Minute Video

Michele McGovern
By: Michele McGovern
  • Share on

About the Author

Michele McGovern writes. A lot. These days, she covers HR, digging deep into company culture, DEI, leadership, management and the everchanging world of work. In the years between getting a BA in journalism from a state school and writing about HR, she wrote about big-city crime for a wire service and small-town life for local newspapers. She’s a mediocre mom, decent wife, wannabe athlete and consummate pursuer of fun - on land, snow and water. Find her on LinkedIn @michele-mcgovern-writer.

Show Less
Last Updated: September 16, 2025
3 minute engagement

Can you cut turnover in a way that you keep your very best people?

Yes, it’s possible. And it’s important because the national turnover rate isn’t exactly declining. It’s hovered around 4% for some time.

The biggest factor in reducing turnover, especially among your best employees: Make your workplace where they want to be.

“So what kinds of value are we talking about that organizations can create value for people as human beings? Things like greater skills and employability, and putting them into good jobs with opportunities for advancement,” Deloitte’s Human Capital Eminence Leader Sue Cantrell tells us at HRMorning. “Things like greater health and well-being — physical, mental, social, financial. Plus, progress toward equity and belonging. And heightened connection to purpose. Because when we create value for people as human beings, business outcomes ensue, and it creates better business, work, and lives for everyone.”

Cut Turnover Where it Matters

We don’t advocate that you only focus retention efforts on your best people — and hope to get rid of the other performers. In fact, you need steady performers. They keep departments and companies afloat by doing what needs to be done.

And the bottom line is those underperformers only make up about 5% of the working population, according to Culture Amp data. So there’s not much sense in spending more than 5% of anyone’s time trying to keep them happy and loyal.

Instead, HR and front-line managers are better off spending more time doing what’s necessary to keep the best people happy and on the job.

What’s Up in This Episode

And we have help with that in this episode of HRMorning’s 3-Point. Cantrell walks us through their research on recruiting, promoting, turnover and retention — and best practices in those areas. Plus, she gives us three solid solutions — all within the abilities of HR departments of one or 100 — to keep more good employees in the fold.

Click, watch and listen for more details on how you can improve retention within your organization.

Transcript (edited for clarity):

Can you keep your best people from walking out the door?

Shy of barricading the door, probably not. But you can create a workplace where your best people want to stay.

The national turnover rates hover around 4%, according to the Labor Department. So you don’t want to see good people leave – and run the risk of less qualified people coming in.

So take these tips from our expert at Deloitte.

No. 1: Promote internal mobility.

Sue Cantrell: That demonstrates the company’s investment in its workforce, but it also fosters a kind of a pull-through effect where high potentials can ascend to higher levels, setting examples for others. And it can also be done through an internal talent marketplace where workers can try out internal gigs anywhere in the organization, trying new skills, and new opportunities to explore and grow not only based on their existing skills, but based on those adjacent or near skills. 

From there, help people help themselves.

Cantrell: Point two, I think, would be preparing employees for promotion. I just think it’s essential. Everybody wants to grow and be promoted. So recruiters and hiring managers should collaborate to identify potential candidates for future positions and prepare them for advancement.

Finally, get aligned with employees.

Cantrell: And then just simply understand the ambitions of your employees and support them in them. That can go a long way to helping turnover.

So to prevent turnover, engage employees in three ways.

  • Internal mobility. Show them how they can move up, over or around within your company.
  • Prepare for promotion. Don’t just offer new opportunities. Find good candidates and prepare them to move ahead.
  • Understand. Learn about people’s ambitions – and support where they want to go.

Helping employees grow within your organization will curb turnover and build a better workplace.

Filed under
  • Talent Management
  • Share on

Get the HRMorning Newsletter

With HRMorning arriving in your inbox, you will never miss critical stories on labor laws, benefits, retention and onboarding strategies.

  • This field is for validation purposes and should be left unchanged.
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form

Free Training & Resources

Webinars

The Benefits Gap: How SMBs Can Compete for Talent Against Fortune 500 Companies

Provided by Trinet

Webinars

Keep It Simple: How to Reduce Unnecessary Workplace Complexity

Provided by Paycom

Webinars

Establishing a New Normal for Your Employees

White Papers

Six Pillars to Drive Impactful Engagement

Provided by Terryberry

SPONSORED CONTENT

HR Technology

sponsored content
The Best AI Software for HR Automation

Courtesy of G-P

Talent Management

sponsored content
Powerful Employee Retention Strategies for 2025: How to Keep Your Best People

Courtesy of PEOPLEGURU

Benefits

Health Care

Wellness

sponsored content
Proven Results: 5 Ways Teladoc Health Chronic Condition Management Transforms HR Outcomes

Courtesy of TELADOC HEALTH

Further Reading

  • Talent Management
Co-Elevation: 5 Ways This Concept Can Boost Employee Performance

It might be time to rethink the typical organization hierarchy. There’s a chance it’s stifling — not helping — empl...

  • Benefits
  • Recruiting
Need some help recruiting Gen Z talent? Here are some important things to know

The World Economic Forum estimates that by 2025 – two short years away – more than 25% of the workforce will be comprised of Ge...

  • Talent Management
11 Ways To Lose A Good Employee

Good employees love what they do. And good managers know those employees could just as easily love what they do someplace else. ThatR...

  • Talent Management
Fix the Skills Gap: 4 Keys to Get Apprenticeships Started at Your Company

If you’re like most HR pros, you struggle with the skills gap. Employees and job candidates don’t quite have the skills you wan...

  • Talent Management
Using employee recognition to make your people want to stay

Employee recognition and rewards can have a significant positive impact on your company culture and retention rate. According to Jason L...

  • Talent Management
Why the Best Onboarding Happens Outside the Conference Room

Picture this: A new employee’s first day consists of hours trapped in a stuffy conference room, drowning in paperwork and boring Powe...

Get the latest from HRMorning in your inbox PLUS immediately access 10 FREE HR guides.

I WANT MY FREE GUIDES
HR Morning Logo
  • Facebook
  • Linked In
  • ABOUT HRMORNING
  • ADVERTISE WITH US
  • WRITE FOR US
  • CONTACT
  • Employment Law
  • Benefits
  • Recruiting
  • Talent Management
  • Performance Management
  • HR Technology
  • Leadership & Strategy
  • Compensation
  • Policy & Procedures
  • Wellness
  • Staff Departure
  • HR Career & Self-Care
  • Health Care
  • Retirement Plans
  • DEI

HRMorning, part of the Rover Insights Network, provides the latest HR and employment law news for HR professionals in the trenches of small-to-medium-sized businesses. Rather than simply regurgitating the day's headlines, HRMorning delivers actionable insights, helping HR execs understand what HR trends mean to their business.

Powered By Rover Insights
Privacy Policy | Terms of Service
Copyright© 2026 Rover Insights
HRMorning Logo

WELCOME BACK!

Enter your username and password below to log in

Forget Your Username or Password?

Reset Password

Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.

Log In

Why do we need your credit card for a free trial?

We ask for your credit card to allow your subscription to continue should you decide to keep your membership beyond the free trial period.  This prevents any interruption of content access.

Your card will not be charged at any point during your 21 day free trial
and you may cancel at any time during your free trial.

During your free trial, you can cancel at any time with a single click on your “Account” page.  It’s that easy.