Recruitment video: A way to let employee benefits shine

When considering job opportunities, job seekers always rank a prospective employer’s compensation and benefits as top decision factors. That makes your benefits package and practices a critical piece of your overall company brand.

Producing a recruiting video (YouTube Video Builder and Vimeo are good tools to help you get started) gives Benefits a way to showcase your offerings and attract the very best candidates.

Catchy, compelling videos

Here are some tips to make your piece of the next recruiting video as powerful as it can be: 

• Keep it personal. Let your people tell your story. Instead of a dry list of benefits, ask employees to explain what having specific benefits means to them and their families. That puts a human face to your company and helps prospects understand the value of your package in a way a 50-page plan description never will.

• Tie benefits to your mission. There are reasons you decided to offer specific benefits. Some reflect the philosophy and culture that drive your company’s strategy and energizes daily work. Get company leaders involved in the video to help prospective hires understand those connections.

• Keep your focus. This is your chance to brag about what your Benefits team usually does quietly or only talks about once a year at open enrollment time. But you can’t let viewers’ attention drift while you get into the weeds about plan options. Talk about the elements you’re most excited about and be sure to provide links to more detailed info, should they want to know more.