Pitch perfect: Win leadership buy in for voluntary benefits

Distinguish your business with a robust benefits package

The evidence is clear: companies with robust voluntary benefits programs are winning the war for talent, while others fall behind. In fact, companies offering 10 or more benefits see nearly two-thirds of their employees reporting high satisfaction (and we all know what that means for retention and engagement!)

But here’s the challenge:  Even after you’ve meticulously crafted a proposal for voluntary benefits that addresses talent attraction, retention, and employee wellbeing, leadership hesitates. The conversation stops at cost before value can even be discussed.

But, without a strategic voluntary benefits program:

• Your recruitment efforts fall behind competitors who offer more comprehensive packages
• Rising healthcare costs continue to strain both employees and your bottom line
• Your benefits package fails to address diverse workforce needs
• Employees seek coverage through costly individual plans
• Your organization misses opportunities to boost retention through personalized benefits

That’s why we invite you to attend our upcoming webinar on November 19th, “Pitch perfect: Win leadership buy-in for voluntary benefits.” In the webinar we will discuss how you can not only distinguish your business through more robust benefits, but also get the leadership buy-in you need to succeed in the war for talent.

In the webinar you’ll learn how to:

• Transform benefits discussions from cost-centered to value-driven
• Build data-supported business cases that win executive approval
• Develop metrics that matter to your leadership team
• Create strategic implementation plans that address common objections
• Position voluntary benefits as a solution to key business challenges

Speaker Info 

Featured presenters

Steve Jones

Senior Vice President, Field and Market Development

Steve Jones is responsible for leading market growth, broker support, agent recruiting, distribution development programs and forward-thinking enrollment solutions. Jones joined Colonial Life in 2023 and has nearly two decades of experience in business and finance leadership within the supplemental, ancillary and healthcare products industry. Having held product line and business leadership roles with large carriers and distributors, Jones has a track record of driving growth in dynamic markets and has a deep knowledge of insurance products, distribution channels and operations. Jones earned a master’s degree in business administration from Wake Forest University School of Business and has a bachelor’s degree from Hampden-Sydney College.

Ashley Minor

Vice President, Sales – Colonial Life – South 

Ashley Minor is a dynamic professional whose journey is marked by a blend of educational achievements and career milestones. In 2007, she proudly graduated from Auburn University, where she earned her degree in sports medicine and physical therapy. In 2008, Ashley transitioned into the insurance industry, beginning her career with Colonial Life Insurance in 2012 as a District General Agent. In 2018, she assumed the role of Territory Sales Manager. Ashley’s relentless pursuit of excellence led her to her current role as Vice President of Sales for the South region. Since 2022, she has taken on the responsibility of overseeing and strategizing sales efforts in the South. 

Robin Schooling

HR thought leader; Managing Partner and Principal, HR and People Strategy, Peridus Group 

Robin Schooling is an HR leader, strategist and advisor with extensive senior level experience in all areas of human resource management and talent.  As Director of Talent Strategy with Humareso, an HR Consulting firm, she works to promote innovative and forward-thinking strategies for future-focused organizations. She regularly speaks to global audiences, writes for various publications as well as her own popular HR blog and serves as co-host of the long-running podcast Drive Thru HR. She’s been named by HR Executive Magazine as one of the Top 100 HR Tech Influencers in 2019 and 2020, served as a SHRM volunteer leader for many years and has served on the Advisory Boards for HROnboard (Melbourne, AUS), BlackbookHR, HR Open Source and the Louisiana Business Network.

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