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Wednesday, October 15th, 2025 | Choose your preferred time

Tomorrow’s Benefits Today:

Data Driven Strategies for Engaging Enrollment

Is your benefits program meeting the needs of all five generations in your workforce?

In a world where only 15% of employees understand their benefits extremely well and the average worker spends just 15 minutes on their annual benefits decisions, the gap between what you offer and what employees value has never been more challenging to bridge.

This data-driven session on October 15th reveals surprising insights about what today’s workforce truly wants:

  • Discover why 80% of millennials prefer one-on-one benefits meetings despite assumptions about digital preferences
  • Learn the “rule of six” – the optimal number of benefits offerings for maximum employee satisfaction
  • Understand how benefits communication strategies must evolve for Gen Z, who now outnumber Baby Boomers in the workplace

With 92% of employees saying benefits are critical to their job satisfaction, but 75% admitting they don’t understand their benefits, the opportunity to transform your approach has never been more important.

This webinar provides actionable insights into:

  • Proven strategies to boost benefits understanding across all generations
  • How to effectively combine digital tools with human support for maximum engagement
  • Practical approaches to year-round benefits communication beyond just enrollment period
  • Ways to leverage your benefits provider as an extension of your HR team
  • Methods to measure the success of your benefits education efforts
  • And More!

Speaker Info 

Ashley Minor – Senior Vice President of Sales, Colonial Life

Kaleb Unverfehrt – Vice President of Enrollment Strategy and Solutions, Colonial Life

Kellie Benson-Bray – Member Relations Director, LIMRA

REGISTER FOR THIS FREE WEBINAR NOW

Can’t attend the webinar live? Sign up anyway and we’ll send you the recording when the event is over.

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