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The Recipe for Growth:
Slim Chickens CEO Tom Gordon on Scalability and Succession Planning
Starting a business isn’t easy. But quickly scaling up into a worldwide operation while staying true to your original values? That’s a major achievement, and that’s exactly what Tom Gordon has done as the co-founder and CEO of fast-casual restaurant chain Slim Chickens.
Gordon joins us for an exclusive webinar where we discuss how Slim Chickens built a fast-casual powerhouse by using the traditional brigade system in its kitchen paired with modern tech that automated payroll and streamlined HR processes. From hiring to development and all the way to succession planning, you’ll learn how Slim Chickens expanded from a single location in Arkansas to almost 300 locations worldwide.
Join Gordon as he discusses:
- Identifying and developing future leaders
- Using tech and full-solution automation to scale your business
- Achieving rapid growth while staying true to your core identity
Speaker Info

Tom Gordon, co-founder and CEO, Slim Chickens
Providing personal and tailored support for franchisees in a rapidly-growing system, co-founder and Slim Chickens CEO, Tom Gordon, is the driving leader behind the brand’s goal to have a 600-unit footprint by 2028, and unlike many brands that release large growth numbers, Gordon is leading the team in a manner that makes this goal more attainable with each passing month. Gordon & co-founder Greg Smart concocted the idea for the fast-casual chicken concept in Greg Smart’s garage, focusing not on the cost of the food but the quality.
Focusing solely on chicken, Slim Chickens has seen accelerated growth backed by a commitment to serve traditional Southern hospitality within its communities, while offering the convenience and affordability of fast casual.
By developing successful, multi-unit franchisees within the system who are passionate about Slim Chickens, and specializing particularly in aiding them with top notch site selection, and delivering unparalleled franchise business support by hiring a highly qualified executive team with tailored expertise, Gordon has been able to build the foundation for a great brand with a leadership style that is one to be watched.
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