Smarter Hiring: Data-Driven Recruiting and Inclusive Talent Strategies

The Companies Winning Today Are Not Posting More Jobs. They Are Recruiting Smarter.

Top talent moves fast. The best candidates are evaluating multiple opportunities simultaneously, and the organizations that respond slowly, communicate inconsistently, or rely on narrow sourcing strategies are losing them before the process even gets started.

Posting more jobs is not the answer. Recruiting smarter is. This session breaks down exactly what that looks like in practice, with no theory and no filler, just the strategies that are working right now.

What You Will Learn:

• How to use real-time data and insights to make faster, more confident hiring decisions and fill roles before top candidates move on
• What a strong employer brand looks like in a crowded market and how to communicate clearly why the right candidates should choose you over everyone else
• Where friction in the candidate experience is costing you great hires, and how to remove it by speeding up communication and closing the gaps where candidates drop off
• How inclusive, intentional sourcing expands access to stronger, more competitive talent pipelines beyond the same pools everyone else is fishing in
• Why slow processes lose candidates and what a data-driven, experience-first recruiting approach makes possible when all the pieces work together

Why This Matters Now

The labor market has not slowed down for recruiters. Candidate expectations are higher, response time windows are shorter, and the gap between organizations with strong hiring infrastructure and those without is widening fast.

The good news is that the shifts that matter most are not complicated. When your hiring is driven by data, your brand is clear, and your candidate experience removes friction instead of creating it, you stop chasing talent and start attracting it. This session gives you the framework to get there.

Your Presenters

Mary Simmons, SHRM-CP, Vice President, HR Compliance, Asure

Mary is a SHRM-Certified Professional with more than 15 years of experience helping employers stay compliant with evolving labor laws. At Asure, she guides businesses through policy updates, wage law changes, and HR best practices, making complex regulatory landscapes easier to navigate and manage with confidence.

Manda Kokales, Senior Hiring Solutions Specialist, Asure Recruiting

Manda brings more than 20 years of experience helping employers navigate today’s hiring landscape. Throughout her career she has partnered with thousands of organizations to improve recruiting outcomes through smarter hiring strategies, stronger employer branding, and technology-driven talent acquisition solutions.

Who Should Attend

• HR leaders and talent acquisition professionals responsible for recruiting strategy and hiring outcomes
• Recruiters and hiring managers looking to move faster and make more confident decisions in a competitive market
• People operations professionals evaluating their candidate experience and employer brand
• HR generalists at small and mid-sized businesses competing for talent against larger organizations
• Anyone whose current hiring process feels slow, inconsistent, or too dependent on the same narrow talent pools

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