
Thursday, December 11th, 2025 |
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Insider’s Look:
Launching Specialty Care Benefits with DICK’s Sporting Goods
Specialty care now accounts for half of employer healthcare spend, with costs projected to surge 8% this year (the highest increase in a decade.)
To combat these rising costs, 85% of large employers have implemented Centers of Excellence (COE) programs for high-quality specialty care. These traditional approaches often focus on isolated conditions, require travel, and operate separately from other benefits – resulting in low utilization and limited impact on overall healthcare costs.
Join us on December 11th as Tammy Fennessy, Senior Director of Benefits at DICK’S Sporting Goods, reveals how they’re breaking this pattern with an innovative, integrated specialty care platform launching January 1st.
Key Takeaways Benefits Leaders Can’t Afford to Miss:
- Plan Design Secrets: Simple tweaks to your benefits structure that dramatically increase utilization without breaking your budget.
- Beyond Traditional COEs: Why the conventional approach falls short on ROI and what DICK’S is doing differently.
- The Integration Imperative: How one consolidated solution creates clarity and engagement where other programs fail.
- The Communications Strategy: Marketing techniques to prevent program failure.
- The Ecosystem Advantage: How specialty care connects to your existing benefits for maximum impact.
- And more!
With 75% of large employers implementing comprehensive specialty care solutions in the next two years, now is the time to learn from those leading the way. Register today!
Speaker Info

Tammy Fennessy
Senior Director of Benefits
Dick’s Sporting Goods

Shelly Towns, Moderator
Chief Marketing Officer
Lantern
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