How To Set, Launch, and Track OKRs for Organizational Success

Your company can make the seemingly impossible happen with a process called Objectives and Key Results (OKRs). 

Thanks to tech giants like Intel and Google, and John Doerr’s book, Measure What Matters, many people are familiar with this framework for defining and tracking the highest leverage business priorities and their outcomes. 

• Objectives are what the organization, team, or individual wants to accomplish, and are typically qualitative and time-bound.  
• Key Results are concrete, specific, and measurable, and describe how you’ll accomplish the Objective.  

The objective is the what, and the key results are the how, where, and when. 

As a leader, your job is to create the what—a clear vision for everyone to align with to achieve success. Without vision, your people are basically walking around aimlessly.  

They may be “moving needles”, but without a clear objective, they can’t contribute in as meaningful of a way to your company. 

This ebook is designed to help you set measurable, tangible goals – and accomplish them.  

It’s a resource for managers at all levels to implement the company-wide objectives established by leadership.  

Our partners at 15Five have included details for working with every employee so that they have measurable objectives that impact the entire company each quarter of the year. 

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