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The Culture Playbook

How trust and belonging help build a great workplace for all

Unlock the Secret to Employee Retention, Innovation, and Profitability

The modern workforce has more choices than ever about where and how they work, raising a critical question for every organization: Can your culture compete? 

With 98% of job seekers saying culture is crucial in their next search and lacking a sense of belonging ranking among the top three reasons employees leave, building a workplace where people feel truly valued isn’t just nice to have—it’s essential for survival in today’s talent marketplace.

This Culture Playbook gives you actionable strategies to create a people-centric culture where employees can grow and thrive. Based on 30 years of research from Great Place To Work® and insights from over 100 million employee surveys, this comprehensive guide reveals:

  • The 5 key factors that define a great workplace culture
  • 9 specific high-trust behaviors that leaders can implement immediately
  • Concrete ways to leverage technology to operationalize your culture strategy
  • Proven frameworks to measure and improve trust across your organization
  • Practical worksheets to evaluate your current culture and identify specific improvement areas
  • Technology evaluation guide to ensure your systems support your culture goals

Ready-to-use assessment tools to benchmark where you stand on credibility, respect, fairness, pride, and camaraderie

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