If you’re rolling out a consumer-driven health plan (CDHP), get these people on board first.
CDHP’s appear to be one of the few savings strategies working to control healthcare cost increases. And based on a recent study from the Employee Benefits Research Institute, employees who tend to embrace this type of plan exhibit a slew of positive behaviors.
- They’re less likely to smoke
- They’re more likely to exercise
- They’re more willing to participate in a health assessment, and
- They’re more likely to exhibit cost-conscious behaviors, like requesting generic drugs.
The study, which analyzed the behaviors and attitudes of 4,509 adults ages 21 to 64 with private health insurance coverage, doesn’t prove whether it’s the plan design itself that shapes these behaviors or whether people who make these choices also choose these plans.
Either way, employers with CDHPs stand to benefit. They can target these personalities for more converts. And if they’re happy with the plan, companies can tap them to help change the minds of skeptics.