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Running Social Media & Online Contest: What’s Legal, What’s Not
On-Demand Recording
Summary
While running a contest or sweepstakes may seem like standard procedure to your clients, digital formats such as Facebook or Twitter pose new legal risks that they may not have faced in the past. As federal and state regulations increase and social media continues to evolve, ensure you are properly prepared to advise clients as they navigate the online space.In the 90-minute, on-demand webinar, you will discover:
- What laws apply to sweepstakes, contests and promotions in the U.S.?
- Rules for running social promotions: Pinterest, Twitter, Facebook and More
- Marketing to children: How to avoid major COPPA and platform pitfalls
- How new FTC enforcement policies, cases and guidelines could change your plans
Develop Legally Compliant Promotions: Balancing Fun and the Law
- FTC's Dot Com Disclosure Guidelines: How to ensure compliance
- Steps to determine if your client's promotion is an illegal lottery
- Required disclosures and licensing concerns - What you need to know
- Hot marketing techniques: Buzz marketing and hashtag promotions
Key Elements of a Social Promotion: Pinterest, Twitter, Facebook and More
- Drafting official rules: What must be included
- Trading "likes" and "tweets" for entries: Is this legal?
- Social media platforms' TOU: Eliminate 3rd party risks
- How and when to obtain consent on social media
Skill Contests and Marketing to Children: Key Pitfalls to Avoid
- Marketing to children: Ensure a COPPA-compliant promotion
- Winner selection processes: From parental consent to background checks
- Giving away expensive prizes: Information the IRS requires
- Specific platform rules for marketing and contests
Program Benefits
This 90-minute online training provides best practices in navigating current regulations for online contests to ensure your client avoids legal pitfalls when running a digital promotion.
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HRCI CREDITS
This program has been approved for 1 (HR (General)) recertification credit hour toward aPHRTM, aPHRiTM, PHR®, PHRca®, SPHR®, GPHR®, PHRiTM and SPHRiTM recertification through the HR Certification Institute. Learn more at hrci.org
