• Skip to primary navigation
  • Skip to main content

HRMorning

  • FREE RESOURCES
  • PREMIUM CONTENT
  • HR DEEP DIVES
  • PODCASTS
    • VOICES OF HR
    • WOMEN’S LEADERSHIP TODAY
  • LOGIN
  • SIGN UP FREE
  • Employment Law
  • Benefits
  • Recruiting
  • HR Technology
  • Payroll
  • Management
  • Women’s Leadership
  • More
    • Talent Management
    • Performance Management
    • Leadership & Strategy
    • Compensation
    • Policy & Procedures
    • Wellness
    • Staff Departure
    • HR Career & Self-Care
    • Health Care
    • Retirement Plans
RM Logo
  • Leadership & Strategy

7 Team Leadership Rules from the GOAT

Michele McGovern
By: Michele McGovern
  • Share on

About the Author

Michele McGovern writes. A lot. These days, she covers HR, digging deep into company culture, DEI, leadership, management and the everchanging world of work. In the years between getting a BA in journalism from a state school and writing about HR, she wrote about big-city crime for a wire service and small-town life for local newspapers. She’s a mediocre mom, decent wife, wannabe athlete and consummate pursuer of fun - on land, snow and water. Find her on LinkedIn @michele-mcgovern-writer.

Show Less
Last Updated: September 8, 2025
5 minute engagement
He's adaptable, very adaptable

As the first weekend of the newest NFL season winds down — and the season winds up — let’s talk about leadership football-style.

If you have to lead a team, you might as well do it like you’re the Greatest of All Time — Tom Brady, the GOAT quarterback.

Here’s the good news: The former NFL superstar isn’t shy about sharing his secrets on team leadership.

In fact, in retirement, he shared lots of leadership secrets with the Harvard Business Review (but not too many football success secrets because, you know, there’s always a chance he’ll come back.)

Over a 23-year NFL career, Brady was an informal leader (we all start somewhere, after all). And he was a formal leader who took teams to playoff wins (as a fan of an opposing conference team, I painfully know that too often), Super Bowls and celebrations.

Make Team Leadership Tips Public

Brady worked with Nitin Nohria, former Dean of Harvard Business School, to vet out his most essential team leadership strategies.

“Leadership requires trust, and trust usually comes from deeply caring about one another and the belief that winning is about the team,” Brady says in his HBR story. “You must feel passionate about both. I’ve always tried to be an ideal teammate.”

And perhaps that’s the underlying theme to his team leadership success: He may have been a leader, but he always considered himself another teammate.

Here are Brady’s seven team leadership strategies.

1. Put the Team First

There was a time Brady stood second fiddle to other quarterbacks. He watched games from the sidelines in college before he was the starter. And even as captain his senior year, he didn’t have all the QB highlights. But he supported his teammates so the team won.

As Brady put it: “There’s an old saying in sports: Do you want to be a star, or do you want to be a champion?”

To be a great leader, put the team’s success ahead of your personal success.

2. Set the Standard

Brady says he was part of the “Edgers” in his early NFL career. They were a bunch of players who always tried to get the edge on others, showing up first to the weight room, watching more game film or doing extra reps in practice. They held themselves accountable, doing more than they were told to do.

To be a great leader, set the standard you want to see your teammates follow.

3. Appreciate Your Unsung Heroes

The players who make the outstanding plays — or employees who smash the goals — tend to get the spotlight. But the people who supported them don’t get recognized as much (in football, it’s the trainers, food preparers and locker room assistants; in work, it’s your co-workers, support staff or interns).

Brady made a habit of thanking, recognizing and rewarding his unsung heroes.

To be a great leader, take time every week to praise and reward your behind-the-scenes heroes.

4. Know Your Teammates’ Motivations

Every sports professional is motivated by different things — money, celebrity, accolades, upward mobility etc. Same goes for employees and teammates. The people around you show up, do more (or less) and shoot for the stars for reasons that aren’t all that different from NFL pros’ reasons — money, accolades, upward mobility.

Brady believes you need to understand what drives each teammate to help the full team succeed. “It’s almost like love languages — the idea that different people express and receive love differently in relationships — and it’s an essential skill that leaders must learn.”

To be a great leader, don’t assume you know what drives people. Ask them. Then create a work situation that feeds their motivations.

5. Complement Your Leader’s Style

Brady worked with Bill Belichick for most of his illustrious football career. Belichick is not known publicly as a warm and fuzzy kind of guy. He leads differently — and successfully — than most coaches, CEOs and managers.

Brady didn’t argue with that. Instead, he aimed to complement Belichick’s style, filling leadership gaps if teammates needed it, building relationships and championing the strategies that would get the team to win.

To be a great leader, complement your boss’s style of leadership. Never undermine it.

6. Know and Stop Selfish Behavior

In sports, external forces can push people to focus on themselves instead of the team — for instance, agents, egos, family, fans and contracts. And when they think of those things first, they usually don’t focus on the team as much as they should.

At work, it’s similar. Although employees want to be team players, they might have external factors — spouses, mortgages or egos — that drive them to become self-centered. They therefore lose sight of the team goals.

To be a great leader, try to recognize outside pressures on yourself and team members — and then continually reinforce the team-first message. 

7. Connect Beyond the Workplace

Tom Brady likes a good time, too. He believes in the power of building better relationships with teammates through shared experiences outside of the workplace. In his case, he spent time in the offseason with teammates, traveling, bowling, texting or FaceTiming.

“The more we were interested in and concerned about one another as teammates, and didn’t want to let one another down, the more motivated we were to do our absolute best, every day,” Brady says.

To be a great leader, carve out time to connect with teammates — or at least give them time to connect with each other.

Filed under
RM Logo
  • Leadership & Strategy
  • Share on

Get the HRMorning Newsletter

With HRMorning arriving in your inbox, you will never miss critical stories on labor laws, benefits, retention and onboarding strategies.

  • This field is for validation purposes and should be left unchanged.
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form

Free Training & Resources

White Papers

AI HR Prompts

White Papers

One Botched Harassment Investigation Away From a Lawsuit

Provided by Navex

Webinars

Harnessing the Digital Transformation of HR to Move Your Organization Forward

Webinars

Designing the Ideal Employee Experience

SPONSORED CONTENT

HR Technology

sponsored content
The Best AI Software for HR Automation

Courtesy of G-P

Talent Management

sponsored content
Powerful Employee Retention Strategies for 2025: How to Keep Your Best People

Courtesy of PEOPLEGURU

Benefits

Health Care

Wellness

sponsored content
Proven Results: 5 Ways Teladoc Health Chronic Condition Management Transforms HR Outcomes

Courtesy of TELADOC HEALTH

Further Reading

  • Leadership & Strategy
5 conversation killers & how to avoid them in a return to work

Connecting with people is as critical as ever now that more people are returning to the office. It’s time to be re-establishing...

  • Leadership & Strategy
7 Things New Managers Must Know (but Seldom Do)

New managers are usually excited, optimistic, determined — and terribly unprepared. No one wants to be the new manager who fails. ...

  • Leadership & Strategy
3 Important Ways to Observe Hispanic Heritage Month at Work

Mark your calendars: Hispanic Heritage Month runs from Sept. 15 through Oct. 15.  Here’s what you need to know about this year’...

  • Leadership & Strategy
Do People Hate What You’re Writing? If You Have These 2 Bad Habits, They Do

Even good leaders can have bad writing habits. It’s mostly because they don’t think they’re committing them. Or they&#...

  • Leadership & Strategy
  • Talent Management
13 Reasons Team Building is Important

You can hire talented people, give them the tools they need and still end up with a team that doesn’t work especially well together. When...

  • Leadership & Strategy
6 Bad Boss Behaviors That Drive Employees Crazy

Employees quit for a lot of reasons these days, but there’s one that causes the most quits: bad bosses. jobsAlmost half of employe...

Get the latest from HRMorning in your inbox PLUS immediately access 10 FREE HR guides.

I WANT MY FREE GUIDES
HR Morning Logo
  • Facebook
  • Linked In
  • ABOUT HRMORNING
  • ADVERTISE WITH US
  • WRITE FOR US
  • CONTACT
  • Employment Law
  • Benefits
  • Recruiting
  • Talent Management
  • Performance Management
  • HR Technology
  • Leadership & Strategy
  • Compensation
  • Policy & Procedures
  • Wellness
  • Staff Departure
  • HR Career & Self-Care
  • Health Care
  • Retirement Plans
  • DEI

HRMorning, part of the Rover Insights Network, provides the latest HR and employment law news for HR professionals in the trenches of small-to-medium-sized businesses. Rather than simply regurgitating the day's headlines, HRMorning delivers actionable insights, helping HR execs understand what HR trends mean to their business.

Powered By Rover Insights
Privacy Policy | Terms of Service
Copyright© 2026 Rover Insights
HRMorning Logo

WELCOME BACK!

Enter your username and password below to log in

Forget Your Username or Password?

Reset Password

Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.

Log In

Why do we need your credit card for a free trial?

We ask for your credit card to allow your subscription to continue should you decide to keep your membership beyond the free trial period.  This prevents any interruption of content access.

Your card will not be charged at any point during your 21 day free trial
and you may cancel at any time during your free trial.

During your free trial, you can cancel at any time with a single click on your “Account” page.  It’s that easy.